Market Size & Growth
$125B
Global Emergency Management Market (2024)
8.3%
CAGR through 2030
$47B
North American Segment
$22B
Technology/Software Segment (12% annual growth)
TARGET MARKETS
Multiple Revenue Channels
Individual/Family
45M households
Willingness: $5-15/month
Acquisition: $25-50
Volunteers
12M potential
Willingness: $10-20/month
Acquisition: $40-75
Small Municipalities
18,000 agencies
Willingness: $100-500/month
Acquisition: $500-1,500
Nonprofits
35,000 orgs
Willingness: $100-1,000/month
Acquisition: $750-2,000
Corporations
25,000 targets
Willingness: $1,000-10,000/month
Acquisition: $5,000-15,000
State/Federal
50 states + federal
Willingness: Custom pricing
Acquisition: $25,000-50,000
COMPETITIVE ANALYSIS
Market Gaps We Fill
DisasterAWARE
Focus: Professional monitoring
✓ Real-time data
✗ Expensive, complex
Market Share: 12%
Zonehaven
Focus: Evacuation only
✓ Good UI
✗ Single-purpose
Market Share: 8%
NC4
Focus: Multi-hazard alerts
✓ Government contracts
✗ Legacy tech
Market Share: 15%
Market Gaps Sentinel Fills
✓ No comprehensive individual → professional platform
✓ No full disaster lifecycle coverage
✓ No integrated training + operations
✓ No community volunteer coordination at scale